Search Engine Optimization for Lawyers should lead to a win-win situation when you hire an SEO agency . You invest in the agency, which leads more and better quality, because target-group-specific traffic to your site. The increased number of visitors online results in real clients offline. * We are well aware that the chosen linguistic form of "lawyer" ignores the feminine form of "lawyer". For the sake of simplicity, we use the male form, but would like to address both lawyers and lawyers. The importance of "structured data" as a ranking factor continues to increase. Structured data is an HTML markup that can be deposited on websites. It provides information about the structure and content (s) of the site and the relationship between various contents.